Search engine optimization is a process by which the frequency of opening of a at website increases whenever any person search in search engine for the information related to what is written in your website. There are large numbers of companies that maintain their websites to boost up their work or business and everyone among them desire that more people view their website. There are different techniques or tips which if you follow in your articles or blogs on your website then the frequency of opening of your website will be increased. Below listed are few tips. Whenever, you make a website always try to find the rank of your website in comparison with the other websites with the related text. Some tools like Alexa can help you so. In case you rank low than search what people are demanding and how you can improve your website. A very easy way of improving a website is to carefully use and repeat the keywords or title of your article in the text.
Some researchers found that they keyword must be used in the first and fourth line of the introductory paragraph of the article, others have a opinion to use the keyword at least twice in each section and still others advise to highlight and bold the keyword wherever used in piece of writing. There is a contradiction of opinion and researches are being made to find the best way. In addition to highlighting, boldingor repeatedly using the word you can add links of good websites in your article. It will benefit you in a way that Google will open you website in preference due to availability of those links. The quality of your text will also improve with the reference of these links. Moreover; another tip is to design a search map on which people easily find the location of your website. The ease of the people will increase your frequency for opening of the website. URL’s is like the reference or address of your website.
In case of writing URL’s for your website write it in easy words so that whenever a searcher search for the relevant information your website gets opened. Easy URL’s give an easy access to your website therefore you must adopt this phenomenon. Flashes and images disturb your website therefore you must avoid them. In case you add different images than add the relevant text under it. It will also boost your website. Always update your website and add the latest content in it. So that whenever anyone searches for your site he gets the latest information. In case, you do not update your website than it would become useless and in future people will not visit your website. Give the link of your website on face book and tweeter or other social pages so that people learn about your website through other sources also. In case you have pasted advertisements on your website than more the people see your page more the benefit you will get.